Hitachi Construction Machinery

Common Purpose Co. Ltd. (CP), Hitachi’s authorized exclusive dealer in Myanmar, organized an event for the launch of the new Hitachi Excavator ZX130-5G on 13th January 2017 at The Novotel Hotel in Yangon.

The event was a great success and CP was delighted to invite customers from not only the private sector but distinguished guests from the Government sectors.

CP also invited media partners to cover this event as well as to soak into this spectacular atmosphere, with the aim to showcase the capabilities of Hitachi Excavators and most importantly to expose the Hitachi brand to new target markets.

Mr Shunya Hashimoto, Managing Director of Hitachi Construction Machinery Asia & Pacific Pte. Ltd. (HMAP), was invited to an interview session by the media. In the interview session, Mr Hashimoto shared how Hitachi as a group company is unique, that makes the differentiation, creating the competitive advantage especially in this diverse Construction Equipment industry.

Showcasing the ZX55U-5A Mini Excavator, which has modestly gained market growth in Myanmar since its introduction in 2013, and the ZX130-5G Excavator, which has only arrived into Myanmar last December, has certainly helped to increase customer awareness of the Hitachi brand in Myanmar.